(desktop clutter treatment) giulia_rossi_onset.jpeg
the person who makes it happen. see also: creative director, cultural strategist, the one carrying the gear.
The Bio
I'm Giulia, a multidisciplinary creative working across production, creative direction and cultural strategy. Born in Italy, shaped by years in the US, based in London. I work with brands in fashion, hospitality and lifestyle, alongside artists and the communities around them.
↳ three countries, three accents, one work ethic
My background covers music video production, artist management, influencer marketing and events. I've held every production role from assistant to executive producer, which means I've seen how ideas fail in practice, and how to make sure they don't.
↳ yes, I've done the 6am corporate call times too
How I Run Things
No agency, no layers. When you work with me, you work with me, plus the exact crew each project needs. Small by design, connected by intention.
How I Work
Whatever seat you're hiring me for, I've sat in the ones around it. That's why my sets run calm and my ideas survive their budgets.
I don't moodboard a scene from the outside. I'm in the rooms, part of the communities brands want to reach.
Business and creative. Spreadsheet and treatment. I translate between the people who approve the money and the people who spend it well.